From Saturday 4 July 2026 July, the Summer sales season officially kicks off in Rome and Lazio Region. It is the most eagerly awaited appointment for all shopping lovers, who have the opportunity, for more than six weeks, to make purchases to look for bargains in a unique setting of historical and artistic beauty.
Strolling through the shopping streets of Rome is pure pleasure, so you have plenty of choices: clothing, footwear, and accessories often take the lion's share of the wish list, but there is also space for sporting goods, cosmetics, perfumes, furnishings and design accessories.
The undisputed shopping protagonist is the historic centre with the Tridente, where you can find the most exclusive brands and fashionable shops, and the streets around Piazza Navona and Campo de' Fiori, but also Via Nazionale and Rione Monti, Via Cola di Rienzo and Via Appia. Discounted prices and offers are also available in malls and outlets outside the city.
As always, attention must be paid to the basic rules: in compliance with Article 34 of Regional Law no. 22/2019 - Testo Unico del Commercio del Lazio, traders are required to show the initial sale price, the percentage discount applied and the final price. Furthermore, the ban on promotional sales in the 30 days preceding the start date of the sales remains in place.
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