


Funded by regional funds, the “Blu Art - i colori dell’aria” (Blu Art - the colors of the air) project is one of the measures with which the city administration aims to combat air pollution while enhancing the city’s streets and squares through art, with urban redevelopment projects involving all of the city’s municipalities.
Jungle communications agency selected five artists (Marco Oggian, ScombinAnto, Serena Gianoli, GeometricBang, and Elisabetta Vedovato) to create street art on pavements using water-based paints produced from recycled raw materials. A non-toxic compound applied to the surface helps improve air quality by absorbing pollutants (including fine and ultrafine particulate matter such as PM10, PM2.5, and PM0.5). The color palette used is reminiscent of environmental maps showing air pollution levels.
Inaugurated at the end of October 2025, Serena Gianoli’s work in Rome’s 7th municipality (Via Mondovì) represents the development of nature with a partially reflected design: the sun and water, essential ingredients for life, are placed at the center and on opposite sides of the image. The composition is inspired by the intrinsic harmony of the natural elements that sustain our ecosystem. The work occupies an area of 100 square meters. If treated with “smog-eating” paints, this surface can absorb a quantity of CO2 and polluting particulates equal to that of over 30 mature trees.
Serena Gianoli is a professional illustrator and graphic designer based in Milan. She comes from the world of comics (Milan Comics Academy) and works in various sectors (branding, publishing and customised projects), combining creativity and visual research. She loves to translate her stories and values through bold lines and vibrant colors, alternating with black and white strokes.
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Sempre visibile dal 17 ottobre 2025
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