The TTG Travel Experience trade fair, which takes place in Rimini from 9 to 11 October, is the Italian reference event for the promotion of tourism worldwide, a laboratory of ideas for international operators and key players from the main companies in the sector. Roma Capitale and the Lazio Region will participate with an institutional pavilion: the Roma Capitale stand will feature 19 exhibitors, with ample space for the food sector and two cooking shows scheduled as part of the program.
In the tourism sector, the city of Rome has recorded record numbers in recent years, destined to grow further during the Jubilee year with the expected arrival of more than 30 million pilgrims. Participation in the Rimini Trade Fair aims to promote and tell the story of places less frequented by large-scale tourism but of equal historical, archaeological, landscape and cultural importance, shining the spotlight on alternative itineraries such as the ancient Latin city of Gabii, just 20 kilometers east of Rome, or Ostia Antica.
The collaboration with ITA and Aeroporti di Roma is important in this sense: the new Fly&Visit Rome platform makes it possible to integrate a “stop-over” of just a few days in Rome and in Italy to enrich travelers’ experience and make the discovery of the cultural beauties in the area easier and more accessible. For the millions of travelers in transit, the hours of waiting can be transformed into an opportunity to visit places close to the airports that alone would be worth a trip, such as the charming villages of the Castelli Romani (from Giovan Battista Pastine airport in Ciampino) or the Museo delle Navi and the archaeological park of Ostia Antica (from Leonardo da Vinci airport in Fiumicino).
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