Rome has had a record-breaking summer for tourism, with arrivals increasing by over 18% compared to the previous year. This significant increase has led to a veritable tourism boom, with an estimated turnover of €15 billion.
In particular, it is estimated that Rome received over 38 million tourist arrivals during the summer, a significant number that exceeds expectations and sets a true record. The Jubilee and the events organized in the capital, such as concerts, parades, and cultural events, have contributed to making Rome even more attractive, attracting a large number of tourists.
Hotel bookings, especially in Rome and major art cities, are showing a significant increase, with seven out of ten rooms already occupied, according to "Abitare A Roma," across the seaside, mountains, and art cities. Air travel is also growing: 27 million tourists will be flying to Italy; in July, 70% of rooms were already occupied, while in September, nearly 60% of bookings were confirmed. Not only that, but tourists are staying longer; the capital is moving away from "hit-and-run" tourism and recording an average stay of six nights, thanks in part to the growth of luxury hotels and per capita spending exceeding €2,000.
Tourism thus confirms its position as one of the cornerstones of the Italian economy: it accounts for 13% of GDP and generates an added value of €250 billion. In summer 2025 alone, turnover is expected to reach €14.7 billion, driven in part by growing international demand. According to data from Enit and Isnart/Unioncamere, over 70 million arrivals are expected for the entire season, 38.5 million of which will be from abroad alone. This represents a leap of five million more visitors than in 2024, marking a true post-pandemic boom.
In short, summer 2025 promises to be an exceptional period for Roman tourism, with record numbers and a positive impact on the city's economy, according to The Roman Post.
Photo: turismoroma
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