Some of the most beautiful art cities on the Peninsula are the "protagonists" of the first Enit Italia campaign in Italy, dedicated to highlighting the lesser-known treasures of the country. The project wishes to convey the sense of beauty and proximity among young people and web users. It was realized with the collaboration of local authorities and regions, which have made available places of high cultural and artistic value.
Francesca Crescentini di Tegamini, Francesca Rocco, Irene Colzi, Ilaria Di Vaio, Fiore Manni and Rocío Muñoz Morales are the 7 fascinating social stars who, with their personalities, tell as many unique and splendid cities, the #Protagonisteitaliane: Milan, Florence, Matera, Naples, Parma, Perugia and, of course, Rome. The top influencers gave life to captivating and original storytelling, narrating culture, art, fashion, food, lifestyle and sustainability through new points of view and different experiences, revealing the soul of the cities involved.
The capital is one of the most desired destinations in the world by Italian and foreign tourists, thanks to its iconic monuments and hidden gems. Rocío Muñoz Morales, the Spanish actress and TV host, Roman by adoption, talked about some of the most fascinating and lesser-known places in the Eternal City, such as the Centrale Montemartini, the second exhibition centre of the Capitoline Museums, the Cerasi art collection of Palazzo Merulana, and Galleria Continua, the exhibition space dedicated to the contemporary in the luxury hotel The St. Regis Rome.
Find out more with the hashtag #Protagonisteitaliane.
Photo: Centrale Montemartini
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