"Roma Live", the first annual program of international major events hosted in the Eternal City, was presented on 26 April in the Sala della Protomoteca of the Capitol in the presence of the mayor, Roberto Gualtieri, the councilor for Tourism, Sport, Major Events and Fashion, Alessandro Onorato, and the councilor for Culture, Miguel Gotor.
It is a new and innovative tool that will guide Romans and tourists to discover the rich offer of unique and extraordinary events that only the capital of Italy proposes. "Roma Live" offers the possibility of planning a trip, with the added value of choosing one's passions, adding favourite sporting events, concerts and cultural appointments to the traditional visit to the monuments, to discover traditions and food and wine specialities.
With "Roma Live", there are thousands more reasons - more than one a day - to visit Rome for the first time or to come back because all events included are worth the trip. It is the schedule to experience Rome at 360° and 365 days a year. It collects and promotes the dates of all the local and international shows, sporting events, concerts, exhibitions, reviews and institutional appointments for a constantly updated multimedia container.
"All events are just a click away" is the claim used to promote the project for an advertising campaign designed to reach the most important international tourist fairs where Rome is a protagonist. The very young designer Gaia Ruggiero, 16, a first-year student at the Academy of Fine Arts in Rome, realized the logo.
Attending the presentation were Vito Cozzoli (president and CEO of Sport e Salute); Francesco Giambrone (superintendent of the Rome Opera House); Daniele Pitteri (CEO of Auditorium Parco della Musica); Marco Simoni (president of Eur Spa); Fabio Casasòli (CEO of Fiera di Roma Spa); Daniela Porro (Special Superintendent of Archaeology, Fine Arts and Landscape of Rome); Sergio Giuliani (organizer of Rock in Rome). The representatives of major public and private companies - promoting and organizing events in Rome - and members of economic and productive categories and sports federations also participated.