An extraordinary touristic growth for the Eternal City: this is what the 20th edition of CityDNA's City Travel Report attests, which sees Rome in first place in the study of the prestigious reference association of the leading European DMOs.
According to the report, which includes data from 117 European cities, the Capital has marked an increase of 45.2%, surpassing London (32.1%) and Vienna (30.6%). Furthermore, the city recorded as many as fifty million presences in 2023, numbers expected to increase, according to the data for the first half of 2024.
A magical place in every season of the year, Rome has no equal in creating exciting moments and unforgettable memories. It has always been one of the most desired destinations for travellers from all over the world, who love to experience its ancient history and visit its extraordinary monuments, attend major events featuring international artists, make purchases in the iconic shopping streets and taste the traditional Roman recipes.