At La Nuvola Convention Center, the path of FUTOUROMA, the shared project aimed at defining the new Strategic Tourism Plan for Roma Capitale, continues.
Art, history, culture, sport and innovation, shopping and taste, technology and knowledge.
Rome, a tourist destination of choice, has chosen to grow up and embarks on this path to enhance its many facets and satisfy the expectations of visitors and of those who welcome them, according to a formula of quality and sustainability.
Because Rome is a dynamic city, a continuous surprise that always creates new and unrepeatable opportunities to build unforgettable memories.
Institutions, operators, stakeholders and the academic world have joined forces and professionalism to achieve this ambitious goal.
Because Rome, already a leading tourist destination in the international market – among the top three most visited European capitals and among the top fifteen in the world – aims to become an eternally tourist destination, not only the Eternal City, introducing new elements and raising the quality and the productivity of the offer.
The watchword is “to evolve”. From the passive reception of tourists it is essential to move to a reasoned organization of a city able to choose its visitors, just as its main competitors are already doing.
But that's not enough. The new model of an open, welcoming, international, creative and inclusive city must necessarily evolve ethically and sustainably both for the environment and for the local population that daily coexists with the massive presence of tourists who choose Rome and its thousand-year history.
Let's build together the future of Rome as the Capital of tourism in Italy and in the world