Breathtaking panoramas, views of unparalleled beauty and an unrivalled archaeological and artistic heritage. Today, Rome is also proving itself capable of attracting international investors in the luxury tourism sector, which has grown exponentially over the past three years, making a considerable impact on the city's economy.
In 2023, for example, over 35 million people stayed in Rome, generating 76.3% of the flow of tourists in the regional total; visitors, many of whom are high spenders - among them we can mention traditional tourists, but also the new generation of wealthy people from Brazil, Russia, India, China and South Africa, as well as from North America and Northern Europe - who have booked a four- or five-star hotel, at an average cost of more than one thousand euros per night for a room and a substantial economic impact on restaurants, especially starred ones, shops in the most exclusive shopping streets and services, such as customised guided tours to museums and cultural venues.
Also surprising is the boom in investment in the luxury hotel sector, which sees the imminent opening of at least 14 new luxury hotels ready to add more than 1,500 ultra-luxury rooms to the city's offer: suites costing thirty thousand euro a night, historic buildings renovated and transformed into five- and multi-star hotels to welcome the international jet set.
Thanks to the incoming new investments, Rome, according to the prestigious Luxury Travel Intelligence ranking, is the world's second city for new luxury hotel openings, ahead of New York, Sydney, Singapore and Tokyo.
Forecasts indicate a 30% increase in five-star facilities within the next three years and a 50% increase in the next five. A more than rosy growth prospect that will see Rome, a privileged destination of choice for luxury, excel over the largest international capitals.
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