From 6 July, the summer sales season officially kicks off in Rome e Lazio Region. It is the most eagerly awaited appointment for all shopping lovers, who have the opportunity, for about six weeks, to make purchases at bargain prices in a unique setting for its historical and artistic beauties.
Strolling through the shopping streets of Rome is a pure pleasure for shopping, so you have plenty of choices; clothing, footwear and accessories often take the lion's share of your wish list, but there is also space for sporting goods, cosmetics, perfumes and design accessories.
The undisputed protagonist of shopping is the historic centre, where you can be tempted by the most exclusive brands and fashionable shops, and the streets around Piazza Navona and Campo de' Fiori, but also Via Nazionale and Rione Monti, Via Cola di Rienzo and Via Appia. Discounted prices and offers are also available in malls and outlets outside the town.
As always, pay attention to the basic rules: merchants must display the starting sale price, the discount percentage applied and the final price. Furthermore, the prohibition of promotional sales during the 30 days before the sales start date remains unaffected.
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