Live Communication Week 2024 - Hyper authentic

The Auditorium Parco della Musica Ennio Morricone hosts Live Communication Week - Hyper authentic, the event organised by ADC Group, that celebrates the creativity and innovations that are reshaping the live communication landscape to acquire new skills and be inspired by brilliant speakers, share best practices, and create new business opportunities with the best professionals in the sector.

Four days full of creativity during which approximately 2,000 professionals from the events and marketing sectors come together to enhance the event as a strategic medium of communication and business and recognise the best projects of the year during the two Awards ceremonies dedicated to the events industry, Bea Italia and Bea World, now respectively in their 21st and 19th edition, which feature the excellence on the Italian and world scene.

Back in its fourth edition is the Elephant Prodige Award, Bea Italia's contest reserved for young talents from agencies and companies, students and freelancers up to 25 years old.

This year's news includes the launch of the Best Partner Award section - aimed at enhancing the entire industry - and five new competition categories: Public Affairs and Advocacy Event, Festival, Fair, Installation or Event during Design Week, and Use of Artificial Intelligence.