BW Rome Bridal Week

Hosted in the vast pavilions of Fiera Roma, in a strategic location between the city and Fiumicino airport, Rome Bridal Week is an elegant and exclusive event dedicated to bridal and groom's gowns, the world of wedding fashion and the latest trends for weddings.

The fair, one of the most prestigious and important in the industry, brings together the major players in the market and is one of the most eagerly awaited appointments not only for professionals. The new edition of the event is preparing to host more than 360 brands of the bridal industry, famous international brands that, with their unique and sophisticated style, lead the way in innovation and creativity in design. 

After growing in success at past editions, with an annual increase in visitors of 20%, further growth is expected for this edition, with retailers from Belgium, Germany, Greece, Italy, Japan, the Netherlands, Russia, Spain, the United Kingdom and the United States, that have already confirmed their participation. 

Buyers and retailers can choose the best wedding designers' proposals on the catwalk: the biggest ateliers showcase in absolute preview their spectacular creations, selected from the new collections, to an international audience of media and retailers. 

The spotlight is on the new Designer Area, the space dedicated to the most famous national and international couturiers who, with skill and genius, have created dreamy dresses for one of the most romantic days ever: from hyper-refined minimalism to avant-garde sartorial design, from noble and emotional, Mediterranean, extremely feminine, dreamy or opulent style to refined tailoring and modern luxury.